ELC Hair Care: Pure Olove® & Dao of Hair products
ELC: Original Product, Market Needs
& Instant Performance.
ELC Introduction:
- Established 2004
- Dao of Hair Philosophies: The Dao of Hair represents the path to natural beauty. Nature is the essence of beauty. ELC Dao of Hair enhances the natural beauty in all of us. Everything we do is driven by a single goal - Help People Live Better.
Brand Concept:
The Dao of Hair - Healing Hair The Way Nature Intended
- A Healing Treatment for scalp & hair brand created with Natural Organic Botanicals & Keratin Proteins to strengthen, restore, protect all hair types, prolongs hair color and hair's aging process.
- ELC products are fortified with Anti-Aging & Anti-Oxidant ingredient of Olive Oil & Green Tea in their Shampoos, Conditioners, Scalp & Hair treatments, Styling & Finishing products for every day use.
- A Healthy Scalp means Healthy Hair.
Brand Positioning:
- ELC produces full service professional salon brands.
- ELC products are placed in all types of salons: Luxury, Boutique, Ethnic Salons and salons in your neighborhood.
- ELC is a Clean Brand for salons today. NO DIRECT SELLING / NOT DIVERTED / NO COMPETITION.
- Product pricing is valued priced & competes with any brand in the market now. ELC fills the product GREEN need for salons looking to add to their brands.
- GREEN PRODUCTS for today's stylists and consumers who demand them.